but there are other toys, my director says, jeff and becky, they took their little ones along to the annual retailers association there to find out just what is hot this year. >>> the dream toys event is the uk's chance to showcase those products it hopes to make on to every child's wish list and with any luck, under their christmas tree. just as technology gradually consumes more of our wealth, toymakers are increasingly weaving it into a child's play experience, using touch screens, apps and built in technology. >> as technology becomes more prevalent in the home, children are instantly drawn to what parents have. the ipad is becoming a family purchase. >> but luckily, there are simpler openings out there driving the market. >> we have seen a lot of lovely toys today, haven't we, hannah? >> yeah. >> what is your favorite toy that you've seen here? >> the dollies. >> the dollies? >> parents will notice a lot of old favorites coming back with a money day twist. so is this a reflection of the bearish times we're living in or is it a wishful remembrance of christmas past? >> legos has